Our Story
Born in a kitchen.
Built for families.
Yumifys started because two parents couldn't find a snack their kids would eat and they could feel good about. So they made one.
"We didn't set out to build a company. We just wanted our kids to eat something real."
— Maya Chen, Co-Founder
How It Started
A problem every parent knows.
In 2018, Maya Chen — a pediatric nutritionist and mom of two — stood in a grocery store aisle for 20 minutes reading labels. Everything was either loaded with artificial ingredients or tasted like cardboard. Her kids refused both.
She called her friend Raj Patel, a food scientist who'd spent a decade developing products for major brands. Together, they started experimenting in Maya's kitchen on weekends. Three months later, the first batch of Mango Fruit Bites was born.
The rule was simple: if Maya's kids wouldn't eat it, it didn't exist. That rule still applies to every single product we make today.
What We Stand For
Our values aren't a slide deck.
They're the reason we say no to shortcuts, cheap fillers, and anything that doesn't belong in a family's snack drawer.
Real Ingredients Only
We read every label before it goes on a shelf. If we can't pronounce it, it doesn't go in our snacks. Simple as that.
Made for Families
Every recipe is tested by real kids and reviewed by registered dietitians. If the kids don't love it, it doesn't ship.
Community First
We partner with local farms, support food access programs, and donate 1% of every sale to childhood nutrition initiatives.
The Journey
From kitchen to 50K families.
The Kitchen Experiment
Co-founders Maya and Raj, both parents of young kids, started making snacks at home after struggling to find options that were both nutritious and kid-approved.
First 500 Families
Word spread at school pickup lines and neighborhood groups. Within months, 500 families were ordering Yumifys snacks directly from Maya and Raj's kitchen.
Going Nationwide
After partnering with a certified food production facility and a team of registered dietitians, Yumifys launched in 200 stores across the country.
50,000 Families Strong
Yumifys reached a milestone: 50,000 families trusting us for their everyday snacking. We expanded to 6 product lines, all still made with the same original values.
Still Just Getting Started
New flavors, new partnerships, and a commitment to making healthy snacking accessible to every family — no matter their budget or zip code.
How We Make It
No shortcuts.
Ever.
Every Yumifys snack is made in a certified facility that meets the same standards we'd hold our own kitchen to. We source ingredients from trusted farms, batch-test every product, and review every label before it ships.
Our registered dietitian team reviews every recipe for nutritional balance. Our food scientists optimize for taste. And our quality team makes sure every bag that reaches your family is exactly what it promises to be.
Certified
Production Facility
Batch-Tested
Every Product
RD-Reviewed
Every Recipe
1%
Donated to Nutrition Programs
The People
Meet the team behind the snacks.
Maya Chen
Co-Founder & CEO
Former pediatric nutritionist turned entrepreneur. Maya started Yumifys after her daughter refused every "healthy" snack on the market.
Richard Glover
Co-Founder & Head of Product
Food scientist with 12 years in product development. Raj obsesses over texture, flavor, and nutrition — in that order.
Sofia Reyes
Head of Operations
Supply chain expert who ensures every Yumifys snack is made consistently, ethically, and at a price families can afford.
Join the Family
Snack smarter, starting today.
Explore our full lineup of real-ingredient snacks and find them at a store near you.